Tag: NIKE

NIKE MAGS

Whats good peeps, went away for a bit but now fully back and on the bloggage!

Abit late on this, but if you love ‘Back to the Future’ as I do, then you’d know about the famous Nike Mags, the dope futuristic shoes which Michael J Fox wore in the film. Fast Forward a couple years and Nike decide to release 1500 pairs with all proceed going to the Michael J Fox Foundation for Parkinson’s Research…

The auction for these pairs via Ebay, started on September the 8th, with 150 pairs auctioned each day…current bids at around $3,150 per pair, jeeeeeez!…

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KRISPY KICKS – NIKE AIR MAX 90 HYPERFUSE

As you know, I love my AM90s and when I came across these…it was borderline the same feeling when I see a hot gal on road who makes me twist up my neck, look back and crash my car, basically, POW! Nike have took it to a next level with Hyperfuse technology which was first introduced in 2010 mainly in basketball shoes.…

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WIEDEN + KENNEDY: ART DIRECTORS CLUB’S 90th AWARDS

Wieden + Kennedy, the greatest advertising agency in the world, have recently scooped up multiple Cubes from The Art Directors Club, the 90th Annual Awards Show. The agency, based in Portand, Oregon, is spread world wide with Offices in Amsterdam, London, New York, Tokyo, Shanghai, São Paulo and Delhi. If you didn’t know already, W-K were behind the overly jokes ‘Old Spice’ commercials which earned them the top prize at the Andy Awards, as well as Gold for the even funnier ‘Questions’ part, while Amsterdam W+K kopped two Golds for Nike’s ‘Write the Future’ World Cup film…don’t watch football much, but this is something special…

Heres a case study on the Old Spice campaign proving how the effectiveness of such a campaign can have a huge impact on brand positioning and increased sales…as well as proving when W+K do something, they do it better than everyone else…

…oh yeah, they also came up with the tagline ‘JUST DO IT’ for Nike back in the day…

…genius, with sprinkles on top!…

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