‘THIS IS NOT A T-SHIRT’ BY BOBBY HUNDREDS – BOOK RELEASE
Before the art thing, clothing was my focus, and The Hundreds was one of the brands I really connected with, mainly due to Bobby Hundreds (co-founder) way to connect to audiences through his storytelling / community driven focus. It’s been inspiring to see an independent brand, with no outside capital invested, go from strength to strength, and has managed to stay relevant through the ‘People Over Product’ philosophy 16 years later. Upon meeting Bobby, I could tell this guy really cares, like really cares about community, making a positive shift, that vibe, something which I constantly look for in people…like, do you actually care about shit, if so, how? *it’ll show. Plus it was refreshing to see someone in the streetwear game that was pretty laid back and chill – way too many over serious, style over any real personality, zombie-like dudes in this game *Loosen up bruv. Also, having relatable touch points such as being from a diverse background, dealing with cultural ‘indifferences’ and trying to do anything creative and succeeding, can be a madness – so to see man like Bobby & Ben (biness partner) really scale up the vibe, under their own terms, artistic integrity in check and all, gotta rate that. Respect.
Book available online > Great for people wanting insight into what it really takes to build a brand, as well as Bobby’s gems of wisdom to help you along the way 💎