FKA TWIGS X NIKE – DO YOU BELIEVE IN MORE
Met the super lovely (way more prettier in person) FKA Twigs last week during the launch of her Mini Zine with Nike at Nike Town…
Have to say I’m a big fan of the ‘Do You Believe In More’ campaign between these two, not just because of the art direction / sick visuals which you must’ve seen blasted out across London, but because Nike needed something to ‘fresh up’ the brand which was getting abit too, well, boring…and along comes FKA with bags of creative energy using the platform to celebrate diversity and individuality, bringing a unique flavour to the Nike brand, BOOMness!
P
