PUMA Advertising

It’s simple, dynamic, mad creative with out being too abstract, stayed focused on the message and looks like it was pretty cost effective to produce.

To launch Puma’s new lightweight Travel Golf Collection, they suspended Puma clothing, shoes and accessories from thousands of golf ball shaped balloons in Antwerp city centre and let gravity demonstrate a unique ‘Travel Light’ concept. Passers-by were encouraged to reach up and grab the featherweight products…NICE!!


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