Architecture+Technical Design+Nike = Tinker Hatfield…I am a fan. I came across this clip and thought wow! This guy switched up the basic running shoe template and gave it something totally new and original. The idea to have the air bubble visible is mos def thinking out the box and has become one of Nike’s trademarks to date. The fact that he tried something different and went against the grain is over inspiring as that’s what makes you stand out from the crowd and get recognised for your sheer brilliance. The creative thought process is a beautiful thing, and Tinker outlines everything from his inspiration to the finished masterpiece…enjoy!


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